#PinkPods in Business Wire: Fighting Cancer, One Cup at a Time
by Sourabh SharmaOct 7, 2018
Intelligent Blends, a leading single-serve coffee and beverage company, has launched a year-long “coffee with a cause” campaign with the introduction of #PinkPods, a new variety in the Maud’s Coffee & Tea’s line, in partnership with the Breast Cancer Research Foundation (BCRF).
The first “coffee for a cause” initiative in the coffee pods category, in which the product was created specifically for BCRF fundraising, Intelligent Blends will make a $2 donation for every 36-count box of Maud’s #PinkPods sold. Maud’s #PinkPods feature a specially-designed alternate logo and BCRF branding on the lid of each pod and contain 11 grams of the brand’s popular house blend “Maud’s In the House Blend,” a well-balanced, medium bodied coffee with South American richness, made from premium 100% Arabica coffee beans.
“Drinking coffee is a blissful experience, and with #PinkPods it can now be a vehicle through which Intelligent Blends and our consumers are doing good by raising both awareness and funds for BCRF efforts,” said Michael Ishayik, President and Founder, Intelligent Blends. “By partnering with BCRF, we are tapping into peoples’ daily habit of drinking coffee and fighting breast cancer one cup at a time.”
#PinkPods, which are eco-friendly and 100 percent recyclable, are now available for purchase on the company’s ecommerce website, www.ShopBlends.com, along with Intelligent Blends’ other brands, including Intelligent Blends’ namesake line and premium small-batch line, Roastmaster Reserve. The #PinkPods campaign invites consumers to visit www.ShopBlends.com and participate in a social media campaign using the hashtag #PinkPods throughout the month of October and beyond.